Advertising Opportunities
2026
Advertising Rates
ADVERTISE TO THE HEARTLAND
Splash magazine is the premier publication serving carwash owners, operators, and industry leaders across our nine-state region. Each issue delivers timely insights, practical tips, and cutting-edge product information directly to the professionals who make purchasing and operational decisions every day.
Advertising in SPLASH! puts your brand in front of a highly targeted, engaged audience—people who are actively looking for solutions to grow their business, improve efficiency, and stay ahead of industry trends. Whether you’re launching a new product, promoting a service, or building brand awareness, Splash offers an unparalleled opportunity to connect with the decision-makers who matter most.
Mechanical Specs
JPGs TIFFS, PDFs with minimum DPI of 300 and Adobe Photoshop, Illustrator or InDesign are considered acceptable file formats. Adobe InDesign files must be packaged with all images and fonts. Adobe Illustrator or PhotoShop files must have all placed images provided and create outlines of text.
Please no submission of ads using Quark Express, Painter, MicroSoft Office products or any web publishing tool. However, you may cre- ate high quality or print quality pdfs using these programs or export into an acceptable JPG or TIFF format.
Any submissions not in final format or requiring additional set-up will be charged a creative fee. All rates listed are net to the HCA
Submission Deadlines:
Spring: Published
Summer 2026: May 25, 2026
Fall 2026: August 15, 2026
Winter 2026: November 15, 2026
Website Banner Ads
(MEMBERS ONLY)
Banner Ads on the HCA website are linked to your company's website. Your company is responsible for providing your banner digital artwork and requested hyperlink to your site. The HCA reserves the right to limit the number of banner ads displayed on the website at any time. For HCA Members Only.
| Homepage/Middle | Homepage/Bottom | Bottom (all website except homepage)/Center | |
|---|---|---|---|
| 3 Months | $275 | $288 | $250 |
| 6 Months | $440 | $460 | $400 |
| Annual | $550 | $575 | $500 |
AD SPECS:
horizontal, 1MB limit, file type: png, jpg, jpeg, must be larger than 768 x 320 pixels, send external link, Alt Text
Website Advertising Opportunities
Promote Your Brand Across the Heartland Website
Heartland offers premium digital advertising placements designed to give your business consistent visibility across high-traffic pages of the website. These opportunities are ideal for suppliers, service providers, and industry partners looking to reach engaged carwash operators and decision-makers year-round. Website advertising placements are structured to maximize exposure at key points in the user journey—from first impression on the homepage to deeper engagement across content and resource pages.
Premium Placement
Homepage Hero Banner
The most visible advertising position on the Heartland website. This rotating banner appears at the top of the homepage and is the first thing visitors see when they arrive. It is ideal for major brand campaigns, product launches, event promotions, or high-impact awareness.
Key Benefits:
- Maximum visibility on the website
- Prime placement above all homepage content
- Rotating exposure with limited sponsor slots
- Ideal for brand awareness and major announcements
Growth Partner
Mid-Page Banner Ads
These banner ads appear between content sections on key pages such as Events, Webinars, Resources, and About pages. They are designed to maintain visibility as users scroll through relevant industry content.
Key Benefits:
- Consistent exposure across multiple pages
- High engagement within content-heavy sections
- Strong visibility without competing with hero placements
- Ideal for ongoing brand awareness and lead generation
Featured Partner
Featured Listings & Spotlight Placements
Targeted visibility across supporting website and newsletter areas.
These placements get a feature in our blog, newsletter resource sections, or within directory-style pages. They are ideal for reinforcing brand presence and staying visible during deeper user engagement.
Key Benefits:
- Continuous exposure during browsing sessions
- Placement alongside relevant industry content
- Ideal for supporting campaigns and retargeting awareness
- Flexible positioning across multiple pages
Additional Featured Placements
Expand Your Reach Across the Heartland Network
In addition to banner advertising, select opportunities are available throughout the website and Heartland communications. These featured placements provide additional ways to connect with operators, decision-makers, and industry professionals throughout the year.
Business Directory Spotlight
Receive priority placement within directory categories and featured vendor sections.
Resource Page Features
Highlight your company, product, or service within relevant industry resource sections.
Homepage Featured Partner
Showcase your logo and company information in designated partner spotlight areas.
Newsletter Sponsorship
Place your brand in front of members and subscribers through Heartland email communications.
Splash Magazine Features
Gain visibility through digital and print advertising opportunities within Heartland's industry publication.
Event & Webinar Promotions
Enhance your presence before, during, and after Heartland events through sponsor recognition and promotional opportunities.
Become a Website Advertising Partner
Position your brand in front of engaged operators, suppliers, and industry professionals actively seeking solutions, products, and services that help grow their business.
