Grow Your Carwash.
Stay Ahead.
Empowering carwash operators and industry partners through education, events, and meaningful connections that drive success.
Events & Trade Shows
Connect face-to-face with industry leaders, discover innovations, and build valuable partnerships.
Webinars & Education
Access expert-led learning designed to help you improve operations, leadership, and profitability.
Industry Network
Join a strong community of operators, suppliers, and professionals shaping the future of carwashing.
Business Growth
Gain tools, strategies, and opportunities that help your organization grow and stay competitive.
Annual Product Show
Be part of the conversations, connections, and innovations moving the carwash industry forward.
Join Our Next Industry Event
Date / Location: Coming Soon
Experience more than just an event—join industry operators, suppliers, and professionals for a day of learning, networking, and discovering innovative solutions that help drive carwash business growth.
Why Choose HCA?
Real Value. Real Connections. Real Growth.
HCA membership connects you to a 9-state industry network designed to help carwash operators grow their business, stay informed, and access meaningful cost-saving and growth opportunities.
Annual Product Show & Events
Engage face-to-face with suppliers and operators to explore new products, services, and business opportunities.
Real-World Education
Stay ahead with expert-led webinars, training sessions, and industry insights designed for real-world application.
9-State Industry Network
Connect with operators, suppliers, and partners across a strong regional industry community built on collaboration and growth.
100+ Industry Vendors
Access a trusted directory of equipment, chemical, marketing, and technology providers serving the carwash industry.
Quarterly Splash Magazine
Receive curated industry updates, business strategies, and operator stories delivered four times per year.
Member Savings & Advocacy
Benefit from exclusive partner discounts and industry representation that supports operators and strengthens the industry.
Featured Webinars
Optimizing Carwash Operations
Learn practical strategies to improve workflow, increase efficiency, and deliver a smoother customer experience.
Marketing That Drives More Customers
Discover proven marketing tactics to boost visibility, attract new customers, and build long-term loyalty.
Industry Trends & Innovations
Stay ahead with expert insights on emerging technologies, equipment advancements, and trends shaping the future of carwashing.
Partnering With Brands That Move the Industry Forward
Heartland connects leading brands, suppliers, and service providers with carwash operators across our nine-state region.
Through events, education, and year-round engagement, we create valuable opportunities for partnerships, visibility, and long-term industry growth.
100+
Industry Partners
9-State
Regional Reach
Thousands
Operator Connections
Year-Round
Exposure Opportunities
Recognizing the Best in the Industry
Celebrating excellence, innovation, and leadership among the businesses and individuals shaping the future of carwashing.
Thank you to everyone who joined us at this year's show. Your energy, participation, and support—through great conversations, educational sessions, and new connections—are what make this event a success year after year. We're grateful to our attendees, exhibitors, speakers, and sponsors, and we're already looking forward to next year.
Relive the highlights in our photo album on
Facebook.
hELLO wASH
Most Innovative Product
Doyle Vacuum Systems, LLC
best booth award
PAT SHANNON
Lifetime Achievement Award: 15 years of leadership
Kristen Corbisiero
HCA Super Star Award
Larry Korpics
HCA Super Star Award
WHOSE NEXT?
maybe you?
Think someone deserves recognition?
What is the Heartland?
Driving Growth Through Education, Connection, and Innovation
Heartland is committed to strengthening the carwash and detailing industry through education, collaboration, and meaningful industry connections. We help operators, partners, and professionals access valuable insights, practical solutions, and opportunities that support long-term business growth.
Through conferences, events, and educational programs, Heartland brings together professionals from every corner of the industry—from operators and suppliers to engineers, innovators, planners, and designers. It’s a place to connect, exchange ideas, discover new opportunities, and grow alongside peers who share a passion for moving the industry forward.
Members get exclusivwe benefits.
Join Heartland Carwash Association and be part of the team to make carwashing better.
Meet the Speakers
You'll meet with some of the best, most progressive carwash leaders in our industry.
Testimonials
JOIN THE HEARTLAND
The number of spaces is limited, so don't wait for the last minute. Last year's conference was booked to capacity. Send us your details and we'll send you a registration form by email.
