About Heartland
Who We Are
Heartland brings together carwash operators, suppliers, exhibitors, and industry professionals who are passionate about innovation, leadership, and long-term success. Our conferences, educational programs, and networking events create opportunities to exchange ideas, discover new technologies, and build valuable industry relationships.
From operators and business owners to engineers, designers, and service providers, Heartland creates a collaborative environment where industry professionals can learn, connect, and grow.
The Mission of the Heartland Carwash Association
Since 1981, the Heartland Carwash Association has been dedicated to supporting and strengthening the professional carwash industry across the Midwest.
Representing operators, owners, and industry partners across 13 states, HCA brings the Heartland carwash community together through education, networking, industry resources, events, and opportunities to connect with the people and companies shaping the future of carwashing.
Our mission is to support the success of Midwest carwash professionals by providing valuable resources, fostering meaningful industry connections, promoting innovation, and creating opportunities for our members to learn, grow, and succeed.
Whether you are a carwash owner, operator, supplier, or industry professional, HCA is your connection to the Midwest carwash community.
Join us. Connect with your industry. Grow with HCA.
What We Do
Celebrating excellence, innovation, and leadership among the businesses and individuals shaping the future of carwashing.
our services
Industry Education
We provide webinars, conferences, and educational resources designed to help operators improve performance, leadership, customer experience, and profitability.
our services
Networking & Community
Heartland events create meaningful opportunities to connect with peers, suppliers, and industry leaders from across the region and beyond.
our services
Advocacy & Industry Support
We work to strengthen the carwash industry by supporting professionalism, collaboration, and access to the latest equipment, technologies, and business solutions.
