Resources for Carwash Professionals
Industry Insights, Opportunities & Tools for Growth
Explore educational content, industry updates, business resources, programs, and opportunities designed to help carwash operators, suppliers, and professionals stay informed and succeed.
Industry News
Stay Current with Industry Trends
Industry News provides timely updates on developments affecting carwash operators and service providers. This includes regulatory changes, emerging technologies, market trends, equipment innovations, and insights from across the industry.
The goal is to help operators make informed decisions by staying aware of what is happening locally, regionally, and nationally within the carwash sector. Articles may also highlight business growth strategies, operational improvements, and success stories from leading operators.
Splash Magazine
Industry Stories, Insights, and Education
Splash Magazine is Heartland’s official publication featuring a mix of industry news, educational content, operator spotlights, and expert insights. Each issue is designed to provide value through real-world experiences, business strategies, and updates from across the carwash industry. Readers will find articles on operational efficiency, marketing strategies, customer experience, equipment innovations, and leadership perspectives from industry professionals.
RECENT ISSUES:

WaterSavers Program
Promoting Sustainable Water Use in Carwash Operations
The WaterSavers Program is an industry initiative designed to promote responsible water usage within carwash facilities. It recognizes operators who meet established standards for water efficiency and environmental responsibility.
In many regions, including programs like Iowa’s water conservation initiatives, qualifying carwash operators may gain access to benefits such as compliance recognition and potential operational incentives like tax-related advantages or regulatory support.
This program encourages best practices in water reclamation, recycling systems, and environmentally conscious wash processes. It also helps educate operators on how to reduce water waste while maintaining high-quality service and efficiency.
Friends of Heartland
Guides, Tools & Operational Support
This section provides a collection of educational and operational resources designed to support carwash professionals at every stage of their business. These materials are intended to improve efficiency, compliance, and overall business performance.
Resources may include operational best practices, industry guidelines, training materials, regulatory information, and business development tools. The goal is to provide operators with practical, easy-to-apply knowledge that supports long-term success and professional growth.
Advertising Opportunities
Reach a Targeted Industry Audience
Heartland advertising opportunities connect businesses with a highly focused audience of carwash operators, decision-makers, and industry professionals. These opportunities span across digital platforms, publications, events, and educational programs.
Advertising through Heartland allows businesses to increase visibility, strengthen brand recognition, and engage directly with an audience actively invested in carwash operations and services.
Partner With Heartland and Increase Your Visibility
Email us at: info@heartlandcarwash.org today to secure your company's prime advertising spot!






