2027 HCA
Product Show
March 23-24, 2027
Heartland is bringing the Product Show to Chicago!
For the first time, our annual show lands in one of the biggest carwash markets in the country. Tinley Park puts you thirty minutes from downtown Chicago and inside a comfortable drive of operators across Illinois, Wisconsin, Indiana, and beyond. Same show you know. Bigger room, bigger crowd, and a lot more of the industry within reach.
Two days on the floor with more than 100 exhibitors showing the equipment, chemistry, and technology that actually moves the needle at a wash. Education sessions built by operators for operators, not sales pitches in disguise. And the part people tell us they come back for, which is the conversations that happen between sessions with someone who has already solved the problem you are dealing with.
Whether you run one location or twenty, this is the room where the Heartland comes together.
Registration and the full agenda are coming soon. Add March 23 and 24 to your calendar now, and let us know if you want to exhibit or sponsor before spaces open up.

ATTEND
Attend exclusive education sessions, connect directly with leading vendors, and bring home knowledge that you can immedietely apply to your wash operation.
Click below for everything you need to attend this year's product show!
EXHIBIT
Showcase your products, meet operators who are ready to buy, and build relationships that keep your brand top of mind all year.
Click below for everything you need to exhibit at this year's show
SPONSOR
Put your brand in front of the whole Heartland, support the education operators count on, and stay visible long after the show ends.
Click below for everything you need to sponsor this year's show
SCHEDULE
TBA: Check back here for more information soon!





